http://www.nytimes.com/2013/04/23/business/media/twitter-and-starcom-sign-advertising-deal.html?ref=business&_r=0
Twitter signed the deal with the Starcom MediaVest Group which is part of Publicis Groupe. The deal is estimated to be in the hundreds of millions of dollars. According to the president for global revenue at Twitter, the deal will include a virtual lab where the two companies will conduct research that will help advertisers “connect Twitter and TV together".
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