The Biggest Retailer You've Never Heard Of.

http://www.dailyfinance.com/2012/03/08/the-biggest-retailer-youve-never-heard-of/

Rue 21.

The company has 750 stores nationwide but only cater to smaller towns and rural areas. They do this because there are fewer competitors in smaller towns and more consumers tend to shop at their outlets. It is also relatively cheap for people to open a Rue 21 in a rural area rather than an American Eagle or a Forever 21.