Wal-mart wanted to bring up it's sales, which they did by 1.5%, but this was at the cost of $100 million. They dropped the prices and sales went up, but at $100,000,000 I don't think it was really worth it.
http://www.nytimes.com/2012/02/22/business/wal-marts-quarterly-earnings-down-4-2.html?_r=1&ref=business
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